Due to recent developments in the tech world, many of you have probably had the opportunity to hear something about virtual reality in your environment. This term has repeatedly returned to the front pages of various media outlets, so it is certainly already familiar to you. Have you ever wondered what this equipment might be useful for? What purpose could you use it for? Do you know what features a VR headset offers? Maybe after reading this article, you will find that you want to buy such equipment yourself?

So, first I’ll start with a general presentation of the arguments in favor of buying VR equipment. I will try to demonstrate the value of having virtual reality glasses from two points of view-entertainment and business.

Entertainment and VR

In terms of using VR glasses for entertainment purposes, there are really many advantages. First, of course, increasing user engagement enter the game. There is no doubt about it. If any of you have used a VR headset before, you know what I’m talking about. For people who have previously only seen the gameplay from a VR game on YouTube, I would add that this does not reflect the emotions that accompany during the game at all. Because even though we watch the broadcast from a VR headset, we still see it on a 2D player. believe me, such gameplaye is viewed quite differently by people who actually had the opportunity to use glasses, than by those who know this environment only from videos on the network. This is a completely separate level of virtual world experience. This is why VR has become an interesting alternative for gamers. It engages many senses, definitely better than standard PC games. When we’re inside a VR app, we really feel like we’re there. Even if the graphics aren’t an accurate representation of reality, the very way we interact with the world makes us feel like we’re part of it. This can be seen, for example, in many recordings in the style of ‘VR fails compilation’, where people simply react naturally to situations presented in virtual reality. From a third-person perspective, it does look comical, but from the perspective of a person experiencing the moment with glasses, it’s just a natural reaction to some kind of virtual stimulus.

So if you’re looking for a new and deeper experience of the virtual world, then VR is definitely for you. However, there are certainly some readers who would prefer not to experience extreme gaming experiences, or perhaps just want to have a good time. There are many apps known as Meditation Apps. They also use the effect of immersion in the virtual world, but in a completely different way than, for example, action games. These are apps that take the user to a world where they can relax. They are also often supplemented with exercises breathing that can be performed during the game. Moving for a moment into a stress-free world full of nature and the sounds of nature can certainly have a positive effect on users ‘ mood. Therefore, it is not surprising that their popularity is constantly growing, and every moment there are new views of this type of application. But let’s assume that you are not looking for extreme sensations or relaxation, but simply research a topic related to VR glasses and their capabilities. There are really a lot of other uses associated with VR glasses. An interesting example is cultural events, for example, in live performances, match broadcasts, stand up nights, meetings with creators. Thanks to VR, you can feel like not only a spectator, but also a participant in this event. It’s really amazing and gives you a lot of options. You can feel yourself on the stadium podium, see your idol live, or laugh with the audience of a foreign country / continent in the space of your home. If you like to travel, then here you will also find something for yourself. Apps like National Geographic Explore VR, Discovery VR, or Google Earth VR are designed precisely to be able to experience the journey in a completely new way. Imagine watching a first-person documentary or visiting some parts of the world one click away. Of course, nothing can capture the beauty of real travel, but I guarantee that the view can surprise. So if you have the choice of watching a documentary on TV and VR… then there’s no comparison. I also recommend using the Youtube VR app, which helps you get to know the web service all over again. In addition, virtual reality also provides a whole new social experience of online relationships. Thanks to it, you can meet up with your friends in a shared virtual space and watch something together, play together, or just chat. So there are really a lot of options for using virtual reality in terms of entertainment. How does this look from the business side?

Virtual Reality business and technology

Many industries that are looking for educational solutions for their employees are increasingly turning to VR. Learning in virtual reality can significantly increase the engagement of users of training and contribute to better assimilation of knowledge from questions practiced in the virtual world. Virtual reality finds solutions m.in in industrial sectors, as well as in those that require soft competencies from users. In addition, VR is not only a great tool for learning, but also it does an excellent job of checking your existing knowledge. Virtual reality has repeatedly proved that it can serve as an excellent form of advertising. Due to the regular placement of advertising in standard media, people have become more resistant to it. Advertising doesn’t work as effectively as it used to. VR is a completely new way to introduce a product to a potential customer. This is primarily interactive and fun. Therefore, the effectiveness of such advertising is higher. In addition, looking at the development of virtual worlds or the concept of a Metaverse, it seems to me that VR can become a completely new way to create your own brand image. It is very likely that as the Metaverse grows, the NFT market will also expand (non-fungible token). This will have a huge impact, especially on the art and fashion industry. This will allow you to sell products of a particular brand in the form of a universal token. One of the economic goals of the Metaverse is the ability to turn such a token into an interactive object that its owner can use. This way, you can sell virtual objects for real money without incurring the costs of distribution, production, and sales intermediaries. This is already being practiced. More than 70 well-known brands such as Tommy Hilfiger, Dolce & Gabbana and Karl Lagerfeld took part in the event Metaverse Fashion Week. It was on it that only digitized creations in the form of NFT were presented, which could be purchased. When I was recently in Warsaw, I even had the opportunity to personally visit the first NFT gallery in Poland – HT NFT Gallery” Thus, we see that more and more often the problems of the real world are becoming part of the virtual space and a place for the development of a unique form of business. Of course, this current niche will continue to grow. This can be seen, first of all, by the huge investments of well-known companies in this area. Therefore, it may be worth seriously considering whether there is a place in the virtual space for your business as well.

In addition to the purely material benefits, there are other VR applications that are great for businesses. This is m.in medical industry. It is this technology that brings great benefits to both doctors and patients who use it. An example of this is rehabilitation, for example it is implemented using virtual reality technology. Thanks to them, a sick patient is no longer exposed to dangerous and often long trips to rehabilitation centers located far from their place of residence. Such trips can be very tedious and expensive, which, combined with the cost of rehabilitation itself, can prevent many people from participating in proper treatment. Thanks to VR solutions, the patient they can participate in rehabilitation right from their home, and their results are sent in real time to the attending physician, where they can refer to them, send the patient appropriate recommendations, or even write out an electronic prescription based on them. Such decisions are often the only chance for many people to participate in therapy.

Summarye: Why invest in VR?

VR technology, as well as its applications and mechanisms, are increasingly finding their place in the real world. We see how slowly it enters our lives, giving us new opportunities. In addition to its entertainment benefits, it can also become an educational tool, and its space can also be used for personal and professional development. Besides, who knows? Perhaps soon you will also be able to learn the potential of this technology. on your own skin? Maybe it is because of it that you will change your approach to entertainment, business and see its opportunities, creating or experiencing something truly unique.

Maciej Fiałkowski, EpicVR