360 Films
We have been creating 360-degree films since 2013, a time when virtual reality was still a novelty to many. We pioneered with the first Polish VR horror and comedy films. Today, 360 films are increasingly produced by many firms, but our portfolio of 360 film productions still leads the way. We have created 360 films for clients including FedEx, Procter & Gamble, Compensa, Mitsubishi, Merck, and the Polish Trade Agency.
Check Our Portfolio
of 360 Films
10 years of experience, over 100 VR films
Over 40 film awards and honors
We have been in the film production industry since 2008, and since then, our projects have been recognized over 40 times at Polish and international film festivals. The unlimited potential of the new medium of 360 film has inspired us to push new boundaries. In 360 films, the frame as we know it does not exist. The image surrounds us from every direction, allowing the viewer to fully immerse themselves in the virtual world and feel physically present in it. This was one of the main reasons we ventured into creating 360 films. Our first 360 films were created in late 2013, and now we have produced over 80 different 360 films for clients from Poland and around the world. We understand how to leverage the potential of 360 films in any industry.
Highest Possible Quality
Source material recorded in 24k resolution
Unlike traditional 2D films, 360 films require much higher resolutions. Normally, we view a TV screen from at least 150 cm away. But when watching 360 films on VR goggles, the distance between our eyes and the display is usually only 3-4 cm! It’s easy to understand how our perception of sharpness and clarity changes when the screen is virtually attached to our face.
This factor is crucial in providing viewers with a believable illusion of being in other worlds. In VR goggles, every pixel we view is not only much closer to our face but also magnified by the lenses to fill our entire field of vision. Therefore, the higher the resolution of the displayed image, the clearer it will appear.
Support for All VR Goggles
Our 360 films are compatible with over 90% of VR goggle models on the market
We test each 360 film we produce on several to a dozen different VR goggle models. Often, we use proprietary algorithms to adapt the spherical film to a specific VR goggle model, always aiming for the highest image quality that the goggles can offer.
The quality of the image in virtual reality is crucial for the reception of a 360 film. We know precisely how to optimize resolution and achieve the best possible image quality on VR goggles from various manufacturers.
We create spherical films, VR films including for: Oculus Go, Oculus Quest, Oculus Rift, Oculus Rift S, HTC Vive, Vive Pro, Valve Index, Playstation VR, Samsung Gear VR, and all smartphones with Android and iOS operating systems, Cardboard, Google Daydream, Lenovo Mixed Reality, Windows Mixed Reality-based goggles, Pico, Pimax 5k, Pimax 8k, Vive Focus, and more.
Interactive 360 Films
The viewer decides the course of the film
We have always been fascinated by building film narratives in unconventional ways. Virtual reality is a medium used intuitively by the viewer. In the VR world, we don’t have a mouse, a computer, and a flat monitor screen. The image surrounds us from every side, just like in the real world.
Why not allow the viewer to experience stories in the same way they ‘experience’ their life in the real world? In the real world, we make choices that determine our fate. Why not give the viewer the same possibilities in an immersive 360 film?
Our 360 films allow for the creation of fully interactive fictional film scenarios, in which the viewer decides which direction the story will take.
3D Films
High Resolution, Excellent 3D Depth
360 films, also known as spherical films, are a relatively new field. While virtual reality itself dates back over 50 years (with the beginnings of VR tracing back to the 1960s), 360 films emerged around 2012. With the advent of high-quality VR goggles, filmmakers decided to use this new medium to tell even more immersive film stories. The next evolution in 360 films was the introduction of 3D depth. While traditional 360 2D films surround us with images, 360 3D films allow us to “feel” the depth of the image. We get a strikingly persuasive sensation that certain objects are closer to us while others are further away.
360 3D films not only enhance the visual narrative of a story but primarily help us forget that the image we’re watching is a film. We can tangibly feel the distance of objects and actors relative to the 360 camera.
360 3D films offer new potential in storytelling. We are one of the few in Poland offering the recording of 360 films with full 3D depth right on the set.
In addition to creating and recording 360 films in 3D technology, the proper post-production processing of the recorded material is also extremely important. The post-production systems we use, along with our proprietary solutions, ensure comprehensive creation of 360 films in 3D technology. Every element appearing in our 360 films, even if it’s entirely computer-generated graphics, has 3D depth, which we can adjust. We can easily make certain objects appear optically closer to the viewer, while others seem further away.
Slowmotion
We shoot films at 240 frames per second
While other companies entering the market offer the creation of 360 films in 4K resolution: 3840 x 1920 px – at 50 and 60 frames per second, we offer an ultra slow-motion mode – 240 fps (240 frames per second) for such films.
This is a unique solution in the market. Until now, only professional film cameras in traditional film production offered such speed in 4K resolution. Our equipment can shoot 360 scenes at 240 frames per second. What does this mean?
A 360 film at 240 frames per second is a completely new quality in storytelling. With such a slowdown, we can observe certain phenomena that occur very quickly in much greater detail.
The 240 fps slow-motion mode in 360 films also offers a new means of expression. It allows us to tell the film’s story in a much more suggestive way.
Binaural Sound
Ambisonic Recordings
A good 360 film is not just about a good storyline and high-quality images. Sound plays an incredibly important role in the production of 360 films. In our VR films, we use ambisonic recordings and binaural sound.
The topics of ambisonic recordings and binaural sound are quite broad. To fully capture not only the sound surrounding the 360 camera on the set but especially to record the entire sound space of the set, we use high-class equipment that allows us to achieve exceptional sound quality in VR films.
With the right sound, we not only create the film’s sound space but also use it as a tool to direct the viewer’s attention.
For example, suppose the viewer is watching a VR horror film. If we want to build additional tension, it’s effective to include unsettling sounds in the film whose sources the viewer cannot identify. Such tasks are routine for us. Creating a sound space in 360 films is as fascinating as creating the screenplay for a 360 film or shooting it.
Additional Algorithms
More Details and Enhanced Colors in 360 Films
In the post-production of 360 films, we apply additional algorithms that significantly enhance the detail and color representation of the 360 film imagery.
Beyond just recording 360 films in high quality, proper post-production processing is crucial. In creating our high-resolution 360 films, we draw on experiences from the traditional film production market. Long before the advent of high-quality VR goggles, we were involved in creating traditional 2D films. We have had the opportunity to observe the rapid development of film post-production software and test new solutions in practice. The experience gained from these tests is invaluable, allowing us to offer 360 films of the highest possible quality. By using special algorithms, we achieve an exceptionally clear, vivid, and detailed image, extracting the full spectrum of colors.
Creative Scenarios, Great Ideas
Well-Written Plot
The plot in a 360 film is as important as in any other type of film. Since YouTube began supporting the embedding and playback of 360 films, the world has seen an influx of amateur 360 films with loosely connected scenes. Even if these scenes showcase the most beautiful corners of the world, they are essentially a waste of the cinematic potential of VR films. A film should entertain and engage the viewer. Looking at contemporary Hollywood blockbusters, it’s clear that a film needs substantial action to capture the audience’s attention. Traditional film production follows principles developed over 120 years. In creating our 360 films, we adhere to these same principles. The better the plot of the 360 films, the faster and better the entire VR industry will develop.
When creating 360 films, we remember that we are making them with viewers in mind. We thoroughly analyze our scenarios for a specific target audience, knowing that a well-told story needs the right viewer. We know how to influence viewers’ emotions, engage them, and ensure that every 360 film they watch remains in their memory for a long time.
Rich Experience
In Film Production
Our experience is not just an excellent workshop honed by serving EPICVR’s previous clients. We have been engaged in film production since 2011, creating one of the most creative production houses in Poland – CreativeStudio.com.pl. Over 7 years in the film industry, we have completed hundreds of film projects and worked for dozens of clients from Poland. Our portfolio includes many big brands such as Samsung, Orange, Danone, Idea Bank, Bosch, BP, Komfort, Kellog’s, etc.
Learn more at Creative Studio’s website
Working with so many demanding clients has honed our ability to recognize and meet client needs and expectations at the highest level.
EPICVR is not just about experience gained in everyday work. It’s about multiple award-winning, passionate, and committed film productions. The founder of VR agency EPICVR – Adrian Łapczyński, a director and screenwriter, has had his films awarded over 40 times at Polish and international film festivals.
See the gallery of awards and honors: Adrian Łapczyński
