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Applications Using Virtual Reality: Why Choose Us?
How can you increase user engagement? Take advantage of your VR application and VR goggles. Among the VR solutions we develop for businesses, two main types of VR applications dominate, creating virtual spaces:
- Applications designed for advertising campaigns
- Applications for presentation, trade, and sales purposes
VR applications used in marketing are incredibly effective in capturing consumer attention. In traditional advertising, consumers are surrounded by an overwhelming amount of informational chaos. Each year, this noise grows, and most of us have learned to consciously and subconsciously ignore advertisements. As a result, traditional advertising often becomes ineffective.
Also read: Why does VR sell? How to use VR applications in marketing?
Virtual reality, along with VR applications in marketing, effectively solves this problem. When a person puts on VR goggles and headphones, we can be 100% sure they will experience full immersion: no external distractions will interrupt them, and they will focus solely on the virtual space around them. They will be fully engaged with the message delivered through VR. What’s more, our research clearly shows that people immerse themselves in virtual reality far more deeply than with other media. This heightened engagement enables them to absorb significantly more information, which translates into highly effective VR campaigns.
The past few years of our activity have been marked by dynamic growth and partnerships with many major clients from Poland and around the world. For example, we developed an interactive “Control Room” for a client in Abu Dhabi, a promotional film for the Polish Medical Industry proudly showcased by the Polish Investment and Trade Agency during international events, and an interactive test drive of Mitsubishi’s new model. We are even preparing for a space flight simulation with Merck. In the near future, we’ll undoubtedly create even more VR applications that will make headlines.
The Most Experienced VR Agency on the Market – Your VR Application Partner
Virtual reality offers endless opportunities, which we leverage for our clients. We create VR applications embedded in various virtual environments for presentation purposes. VR is perfect for showcasing a wide range of solutions. Imagine a real estate expo where most companies display their developments through colorful brochures in advertising folders. Based on such drawings, potential clients can at best imagine what their future apartment might look like.
Using VR visualizations in real estate presentations brings a whole new dimension. Viewing such a property through VR goggles allows clients to explore the space as if it were real. By wearing the VR goggles, they will feel physically present in the space, removing the need to imagine how their apartment will look in the real world.
Another increasingly popular solution for potential customers is equipping company sales representatives with VR goggles to showcase specific solutions offered by the company. Manufacturing and logistics companies, in particular, benefit from this, as they can easily and effectively present their comprehensive offerings and showcase their capabilities.
The experiences of all our clients confirm that using virtual reality applications translates into tangible profits.
Marketing campaigns that leverage VR applications are not typically mass campaigns like television ads, but they boast an over 90% effectiveness rate. By organizing various VR campaigns and demonstrations, we have observed that people are highly positive about the “novelty” of virtual reality. They fully engage in VR campaigns and thoroughly enjoy using these solutions. Our research shows that brands offering VR experiences become significantly more recognizable. Moreover, news about intriguing, well-executed VR campaigns spreads effectively through both word-of-mouth and social media channels.
How Do VR Applications and Technologies Work?
When you put on VR goggles, your entire field of vision is filled with the image of a virtual world. If you also wear headphones, your two most important cognitive senses—sight and hearing—are fully immersed in the VR experience. With additional controllers, it’s possible to transfer movements of your entire body into the VR world.
The operation of VR applications on different platforms is most comparable to the mechanics of 3D games. In such games, the player’s character is surrounded by a computer-generated world on all sides. Typically (depending on the game), the character can interact with the surrounding objects, characters, and environment. Similarly, in VR applications, users are immersed in a fully virtual world visible in every direction, and they can also interact with their surroundings. These interactions depend on the specific features designed by the developers of the VR application.
VR Application: When It Comes to Creating VR Solutions, the Only Limits Are Imagination and… Budget.
What influences the creation of VR content? With an appropriate budget, it’s safe to say that VR has no boundaries. Budget often plays a key role in determining what’s possible. How is a VR application created, and what are its capabilities? Virtually any company, regardless of its industry, can utilize VR applications to increase profits, enhance reputation, or boost popularity by implementing various processes in the virtual world. Currently, VR applications are widely used in marketing and advertising campaigns. However, it’s possible that in a few years, these proportions will shift, and VR applications will find greater use in education and improving workplace efficiency.Imagine a classroom where, instead of viewing flat visualizations of the solar system, students can fly through all the planets using VR goggles. Imagine an employee on a production floor who, while performing their daily tasks, receives crucial information directly in front of their eyes, eliminating the need to constantly consult documentation or check a computer.These examples are just the tip of the iceberg when it comes to the possibilities offered by VR technology. It’s up to us to use it in a way that serves humanity and simplifies many everyday tasks.
