Frequently asked questions
Are you looking for information about immersive technologies? We have prepared a comprehensive guide to help you understand key technologies, their applications, and practical tips for choosing and using VR headsets.
What’s inside the eBook?
✅ Differences between VR, AR, and 360° videos
✅ Applications of immersive technology in education, medicine, entertainment, and business
✅ Practical tips for choosing and maintaining VR headsets
✅ Key stages of VR application development
✅ How to avoid motion sickness and improve comfort in V
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Below are answers for some of frequently asked questions.
Virtual Reality Apps
1. What is VR?
VR is an abbreviation of the term Virtual Reality. Virtual reality is a computer generated three-dimensional space giving an impression of experiencing the virtual world in a real way. Eighty percent emerging applications on the market increase the range of human’s possibilities. VR allows people to experience situations impossible for them to experience in the real world. Example: by using virtual reality app we may climb to the top of Mount Everest and dive in the company of sharks.
2. Are VR google easily accessible?
VR goggle are easily accessible. They can be bought in online shops, shopping centers and hypermarkets. There are two types of VR google. First kind of VR goggle uses smartphones for display. The smartphone may be put in a plastic or cardboard overlay, which we put on the eyes. The overlay is equipped with special lenses, thanks to which the image displayed by the phone screen completely fills our field of view. These types of goggles are for example Samsung Gear VR or Google Daydream. The second type are computer-based VR goggles. Such goggles give a much better visual experience, because of using the powerful computer able to generate the image of virtual reality in the highest quality. The image generated by the computer’s graphics card goes to the display mounted in the goggles via wire or the wireless way.
3. Is nausea a common occurrence in VR?
We organize a series of presentations of our VR solutions on various types of systems and goggles. It has never happened that anyone felt nauseous or fainted even after prolonged exposure to VR technology. Virtual reality is completely natural for humans because of the fact the fact that we look around in the VR world in the same way as in the real world. Besides this we can use the world of virtual reality in exactly the same way as we can use the real one.
Indeed while watching some VR solutions without the right goggles, the experience may be imperfect. Therefore, we are pleased to invite you to all the meetings we organize where we will present VR in detail.
4. What are the possibilities of VR?
VR is increasingly used in many fields of science and business. It is worth to mention the use of 360 degree films in medicine, VR in treatment and therapy, virtual reality in the military, training in VR or even VR apps and 360 films in marketing. VR means, above all, unlimited possibilities of engaging the viewer’s attention in the message addressed to him.
The great advantage of VR technology is the fact that we can create anything we want. We are limited only by the imagination of the application developers.
5. How much does it cost to create a VR application?
The costs of creating a simple VR application by our agency can be very different. In fact it is extremely difficult to give any price range without carefully reading the project specifications. Each VR application is different and has its own individual rules. Usually everyone who asks us to create a dedicated VR application receives the following questions from us:
– Which VR goggles will be the VR app dedicated for?
– What will be the exact scenario of the VR application? We need to know what the user of the VR application will see while wearing the VR goggles.
– What are specific interactions available to the user? We need to know tasks the user of the VR application will have to perform.
– What is the completion date of the VR application?
– For what purposes is the VR application dedicated and what are the possible routes of its distribution.
– How high is the expected level of detail of the VR application?
The prices of VR applications created by our agency start from EUR 2,000. Every time we estimate the price for production of VR applications we must carefully learn the details of the project and customer expectations. The final valuation of the implementation of the VR application depends primarily on the degree of advancement and complexity of the project.
– Which VR goggles will be the VR app dedicated for?
– What will be the exact scenario of the VR application? We need to know what the user of the VR application will see while wearing the VR goggles.
– What are specific interactions available to the user? We need to know tasks the user of the VR application will have to perform.
– What is the completion date of the VR application?
– For what purposes is the VR application dedicated and what are the possible routes of its distribution.
– How high is the expected level of detail of the VR application?
The prices of VR applications created by our agency start from EUR 2,000. Every time we estimate the price for production of VR applications we must carefully learn the details of the project and customer expectations. The final valuation of the implementation of the VR application depends primarily on the degree of advancement and complexity of the project.
6. Why is VR advertising better than traditional advertising?
The problem of the traditional form of advertising is the level of consumer’s involvement in its content, which is dropping from year to year. VR is a newly created medium, but you can already see how great potential it has. Traditional forms of advertising are expensive and less often give satisfactory results. VR allows you to engage all of the viewer’s senses in the message addressed to them and make them willing to choose the advertised product.
People watching our VR movies or using our VR applications fully identify themselves with the heroes played in the VR world. This is a completely new level of commitment to our target group.
7. What features should an effective VR campaign have?
An effective VR campaign must first of all be well thought out and targeted (appropriate target group).
8. Does VR increase conversion?
VR is an effective way to increase conversions. We have a number of tools that can measure the behavior of viewers while watching 360 movies or using VR apps. We know perfectly that VR works well and it brings financial benefits to companies that use it..
9. How long does it take to create a complete, working VR application?
Depending on the complexity of the project and the human resources working on a given VR application, its implementation time may range from 15 working days to 6 months on average.
10. What devices will my VR application work on?
VR apps we create can work with all VR goggles currently available on the market. The best approach is to define in advance which goggles it is to be dedicated to. This will allow us to use the best solutions for a given device.
11. What is an optimization of VR application and why do I need it?
Optimization of VR application is carried out at many stages of work on the software. Thanks to appropriate optimization we ensure a proper operation of the application on a given device. To conclude, it is necessary to allow the application to run smoothly and efficiently while maintaining the highest possible resolution.
12. What is the difference between VR apps and 360 degree movies?
In 360 degree movies we watch the image recorded with the 360 degree camera. We may not interact with the viewed space. In case of VR apps we are dealing with an entirely virtual environment, which gives us the opportunity to deeply explore the digital environment.
360 videos
1. What are 360 degree videos?
360 movies are recordings in which we can observe the action from a 360 degree perspective. Traditional 2D movies are always viewed on a smaller or larger segment of the screen. We are limited by the size of the screen also known as the size of the film frame. In 360 movies the image of a 360 degree video completely fills our field of view. 360 degree movies should only be viewed in VR goggles. Feeling of being in the middle of an action of the movie and being its main character becomes a real advantage.
We had an opportunity to test our VR implementations on a large research group. Several hundred people went through our VR presentation. We have collected detailed data about their perceptions, reactions to 360 videos and have examined their degree of involvement. Based on that we were able to bring interesting conclusions. You can find more information about them at the VR perception link.
2. Why create 360 degree videos?
360 videos are a great way to show your brand. Creating 360 degree videos is an increasingly popular part of the marketing and advertising industry. Customers who experience high-quality 360 movies or VR apps, decide to buy the advertised product much more often. 360 degree movies are not only a business, but they also make the life easier in several areas of the modern world.
3. How can I use 360 videos in business?
360 videos become more and more popular part of business. The creators of advertising campaigns have repeatedly found out that a 360 movie is an effective method of engaging the viewer’s attention. In case of traditional advertising message most of viewers have learned to effectively ignore the ads reaching them every single day. While watching 360 videos, the viewer being completely cut off from other stimuli can fully focus on the message addressed to him. It allows us to create a much more effective advertising campaign.
360 videos in business are also a promotion. By making a 360 film showing our industrial plant or factory we can give our foreign contractors the possibility of immediate “virtual teleportation” to our headquarters. 360 films are also used more and more often in tourism. This is the way how consumers can see the places they are planning to go.
4. How are 360 videos made?
360 movies are created by using the spherical cameras. Spherical cameras are either multi-lens camera systems or several cameras combined into one system. VR cameras are able to record the entire visible space that surrounds the camera. Spherical cameras, also known as 360 cameras, are constantly evolving. Better and better solutions are being developed to ensure that in a few years the work with 360 cameras does not differ from the way we work with traditional 2D cameras today. Our VR agency has several types of VR cameras. The cameras available on the market already offer the possibility of recording VR movies in 8K resolution for the entire visible image space.
5. How much does the production of a 360 movie cost?
The final pricing of a 360 movie depends on many factors. The script of the film is very important. We are able to provide an approximate “price range” after we analyze the script.
Pricing for the production of 360 films in our VR agency usually starts from EUR 2,000. An important remark is that by using 360 films in advertising we actually significantly reduce the costs of reaching the final consumer who decides to buy our advertised product. TV advertising costs on average from several hundred thousand to several million euros a month. The target groups sitting in front of the TV are really varied, so the chance we will reach the appropriate one is relatively low. 360 films, due to the fact they are mostly distributed online and during various types of events, go directly to specific users. The accuracy of the marketing is increasing. Therefore, when creating a VR campaign using 360 videos, we aim properly to let our ad hit a proper user.
Augmented Reality apps
1. What are AR apps?
AR apps allow us to expand our reality with virtual elements. While using VR goggles or the smartphone screen we can see virtual elements scattered throughout our real space. It means we are able to present the visualization of our ideas or provide entertainment and ensure the commitment of our target group. They are a very thriving part of the virtual experience ecosystem.
2. What are the possibilities of AR?
Augmented reality apps and virtual reality apps are used in:
– medicine
– education
– engineering
– public relations
– entertainment
– medicine
– education
– engineering
– public relations
– entertainment
3. How can I use AR applications in business?
AR apps are used in marketing messages very often. Due to the popularity of smartphones we are able to reach everyone with our product through the virtual channel. Gamification is also a great advantage of AR. Our target users have the opportunity to interact with our product, so they can spend a great time with it. It creates an ideal foundation for the image layer of our product, so it does for the entire company.
4. What devices will my AR application run on?
We currently provide our apps for Android and IOS devices. Each user having an access to a smartphone supporting one of these systems will be able to download our application.
5. How much does it cost to create an AR application?
The cost of developing an AR application can vary widely. The app’s pricing depends on its target level of detail. Every AR application is different. Its cost depends mainly on the following factors:
– What device will be the AR application dedicated for?
– What will be the exact scenario of the AR application?
– What kind of interactions have to be available to the user? We need to know what tasks the application user will have to perform.
– What is the completion date of the AR application?
– For what purposes is AR application being created? What are the possible routes of its distribution?
– How high is the level of quality and detail expected from the AR app?
The prices of VR applications created by our agency start from EUR 2,000. Every time we estimate the cost of production of AR applications we carefully study our customer’s expectations. The final cost of the AR app’s implementation depends primarily on the degree of advancement and complexity of the project.
– What device will be the AR application dedicated for?
– What will be the exact scenario of the AR application?
– What kind of interactions have to be available to the user? We need to know what tasks the application user will have to perform.
– What is the completion date of the AR application?
– For what purposes is AR application being created? What are the possible routes of its distribution?
– How high is the level of quality and detail expected from the AR app?
The prices of VR applications created by our agency start from EUR 2,000. Every time we estimate the cost of production of AR applications we carefully study our customer’s expectations. The final cost of the AR app’s implementation depends primarily on the degree of advancement and complexity of the project.
General questions
1. How to choose the right contractor for the implementation of the VR / AR / MR application?
VR solutions are most often tailored to the needs of a specific customer. The application is created as a result of the entire team’s work. There are some plug-and-play VR solutions available on the market. However, they rarely meet specific expectations. The price of adapting them to the client’s needs is practically the same as the price of creating a new application from scratch. What should you pay attention to in order not fail? How to find a reasonable contractor for VR applications?
2. How to make sure that the contractor with whom we intend to sign the contract will cope with the task?
– Check the experience. Find out how long the company has been operating on the market and for whom it has worked.
– Explore the detailed portfolio. Do you like projects implemented by the company?
– Check company resources. Ask about specific members and a number of permanent employees. VR companies sometimes use freelance services. However, if the company does not employ anyone on a permanent basis and has only freelancers – this may turn out into unnecessary pressure while getting closer to the deadline. Freelancers sometimes have too many projects at once and they just can’t make it.
– Ask for references from satisfied customers.
– Ask for the company to prepare a short concept that will illustrate their vision for your project.
– If you are sure that this is the contractor you want to continue working with – ask for a model contract.
– Explore the detailed portfolio. Do you like projects implemented by the company?
– Check company resources. Ask about specific members and a number of permanent employees. VR companies sometimes use freelance services. However, if the company does not employ anyone on a permanent basis and has only freelancers – this may turn out into unnecessary pressure while getting closer to the deadline. Freelancers sometimes have too many projects at once and they just can’t make it.
– Ask for references from satisfied customers.
– Ask for the company to prepare a short concept that will illustrate their vision for your project.
– If you are sure that this is the contractor you want to continue working with – ask for a model contract.
3. Which service purchase should I choose?
Depending on the level of complexity of work – which decides about the budget – the appropriate form of contractor selection should be performed in accordance with rules of your company. In order to be able to correctly estimate the budget of a VR solution it’s worth to do market research and estimate the value of the contract before starting the purchasing procedure. For this purpose, we send a short inquiry to various companies with a request to estimate the value of the implementation. These guidelines will be used later to determine the budget that you need to allocate for a given implementation. Whenever possible, the criteria for selecting a contractor should also include:
– experience
– quantity and quality of completed projects on similar topics
– size of customers with whom the company has worked so far
– experience
– quantity and quality of completed projects on similar topics
– size of customers with whom the company has worked so far
Choosing a contractor who meets all of the above criteria in a good way should guarantee us peaceful and good cooperation.
4. How to prepare well for signing the contract?
It is worth paying attention not only to the final date of product delivery, but also to the client’s regular insight into the current progress of work on the application. Controlling the work on an ongoing basis allows to detect any ambiguities at an early stage and avoid unnecessary conceptual changes. It is equally important to read the document defining the clear framework of a given application agreed between the contract acceptor and the principal.
5. What provisions in the contract should you pay attention to?
Pricing for the production of 360 films in our VR agency usually starts from EUR 2,000. An important remark is that by using 360 films in advertising we actually significantly reduce the costs of reaching the final consumer who decides to buy our advertised product. TV advertising costs on average from several hundred thousand to several million euros a month. The target groups sitting in front of the TV are really varied, so the chance we will reach the appropriate one is relatively low. 360 films, due to the fact they are mostly distributed online and during various types of events, go directly to specific users. The accuracy of the marketing is increasing. Therefore, when creating a VR campaign using 360 videos, we aim properly to let our ad hit a proper user.
6. What are the most important arrangements that should be made in the contract for the implementation of VR solutions?
– As detailed description of the project as possible. The better and more accurately we describe an expected result, the less stress it will cost us to receive the finished solution.
– Detailed specification of necessary additional services. It is worth agreeing with the Contractor whether the contract specifies all costs and certainly no additional expenses will be necessary to maintain the proper delivery of the solution.
– The frequency of communication during the project implementation. Possibility to make acceptance after each stage of project implementation. The worst thing about an IT project is to see a unsatisfactory application at the acceptance stage. We can easily protect ourselves against this by asking the contractor to set deadlines for the implementation of individual stages of the project.
– Detailed specification of necessary additional services. It is worth agreeing with the Contractor whether the contract specifies all costs and certainly no additional expenses will be necessary to maintain the proper delivery of the solution.
– The frequency of communication during the project implementation. Possibility to make acceptance after each stage of project implementation. The worst thing about an IT project is to see a unsatisfactory application at the acceptance stage. We can easily protect ourselves against this by asking the contractor to set deadlines for the implementation of individual stages of the project.
7. The project implementation schedule is also an important topic
In our workflow it is an annex to the contract. It is worth to specify the realistic assumptions of the terms in it. Let’s assume that we have 3 months to implement a VR application. Therefore, we should include in the schedule all the most important stages of the project.
Sample project schedule:
a) The preparatory stage
We often conduct this stage simultaneously with the graphic work stage. Programmers are already preparing the appropriate scripts and mechanisms, which will be “connected” to the 3d models later on. The programming stage usually takes the same or longer than the graphic work. At this stage, there are also hours of testing the application. It is estimated that testing an application thoroughly takes half of the estimated time. This is extremely important. We always attach great importance to ensuring that our products work well and give satisfaction to users.
b) Graphic work stage
Everything seen by a user in the VR application is 3D graphics. Of course it has to be created first. This stage is taken care of by our team of graphic designers. In rare cases we buy individual 3d models, but due to potential problems with their adaptation or performance optimization issues appearing later on – we prefer to create all the objects by ourselves just from scratch.
c) Development stage
We often conduct this stage simultaneously with the graphic work stage. Programmers are already preparing the appropriate scripts and mechanisms, which will be “connected” to the 3d models later on. The programming stage usually takes the same or longer than the graphic work. At this stage, there are also hours of testing the application. It is estimated that testing an application thoroughly takes half of the estimated time. This is extremely important. We always attach great importance to ensuring that our products work well and give satisfaction to users.
d) Finalization
At this stage we deliver a fully running and fully tested VR application to the customer or we place it in the online store. In case of advanced VR goggles where the application is launched on the equipment provided by us – we train the client in the operation and configuration of the equipment and the operation of the application itself.
e) Service and warranty support
Handing over the finished application to the client does not end our job. Most of our solutions (depending on contract) are covered by service support. This means in case of any errors and problems in the operation of the application – we solve them as soon as possible with full understanding the meaning of an urgency.
Remember to check the progress of work after each stage. This is how we all can be sure that everything goes according to our vision and scenario. Programmers are people too. Sometimes it happens that we have to change the direction of application development a bit, because during tests it turns out that another mechanism will be just more handy to use for the user. We always consult such changes with the client.
8. What makes you choose us to create your future application?
We regularly provide working, fully up and running, properly tested and stable apps to our clients. We care about strengthening our investor relations. Because of our experience we have been cooperating for years with well-known brands that have entrusted us with the implementation of their projects many times.
We have been creating VR solutions since 2013. During this time we met a gigantic number of customers. We have seen a lot and we know our clients can surprise us in a positive way!
9. How to convince your superiors? Arguments for the use of VR.
It is a new technology that gives you real fun already during first moments of experiencing it. More importantly it is very easy and intuitive to use. In the world of virtual reality we perform same movements as in the real world. More and more companies are moving their marketing activities to the VR level. Another reason why it is worth investing in VR is that virtual reality technology is developing very dynamically and it becomes even more engaging. Its message evokes emotions – not only provides dry information. This feature makes the impressions of the delivered content last longer.
While visiting our clients at presentation meetings we often meet young, energetic and dynamic teams. Each of them sees benefits coming from implementing VR – it just simply pays off. However, sometimes it happens that despite the will and an existing need to improve the company through the use of VR – a negative decision comes from the “top”. Management doesn’t understand or don’t want to understand the potential of VR (probably because they haven’t experienced the technology yet). We can change it. Contact us.
