Mitsubishi Car Experience

The Mitsubishi Car Experience is an innovative VR application that provides users with an extraordinary experience related to the new Mitsubishi car model. Created for one of the largest Polish car distributors, the application offers a series of 360-degree films that showcase the comfortable interior and innovative features of the new model. Thanks to advanced virtual reality technology, users can immerse themselves in a virtual environment and discover all aspects of the car in an interactive and realistic way.

Client

Mitsubishi Motors

Project

VR App

Technology

Unity

Project Background

Our collaboration with the client, one of the leading car distributors in Poland, began with the goal of creating an attractive presentation of the new Mitsubishi model. We decided to utilize 360-degree film technology to enable users to have an interactive experience with the car’s comfortable interior, without the need for physical access to the vehicle. Our aim was to provide an exciting and engaging presentation that would generate interest among potential customers and deliver an experience close to reality.

Creation Process

1. Planning and Conceptualization:

We conducted an in-depth analysis of the client’s expectations and defined the main goals of the presentation. We developed a concept that focused on showcasing the comfortable interior and key features of the new Mitsubishi model.

2. Production of 360 Films:

We commenced the production of a series of 360 films that fully reflected the car’s interior. We focused on highlighting the comfortable seating, functional solutions, and innovative technologies. Advanced equipment and filming techniques were used to ensure high visual quality.

3. Editing and Post-production:

Przeszliśmy do edycji i montażu filmów, starając się zachować płynność przejść między poszczególnymi ujęciami. Dostosowaliśmy kolory i dźwięk, aby zapewnić optymalne wrażenia użytkownikom podczas oglądania.

4. Integration with the VR Application:

We integrated the series of 360 films with the VR application, creating an interactive environment where users can move and explore the car’s interior in any direction.

Thanks to the Mitsubishi Car Experience application, the car distributor can present and promote the new model, allowing customers to familiarize themselves with its features and advantages early on. The attractive virtual reality experience captures attention and builds a positive image of the Mitsubishi brand, as well as increases awareness and interest among potential buyers.

Mitsubishi Car Experience