AR Applications
Augmented reality (AR) is a technology that has been developing incredibly fast in recent years. AR is prominent in many industries, not just entertainment but also medicine, industry, training, and e-commerce.
What is AR (Augmented Reality) Technology?
It facilitates our work.
Looking at the world through augmented reality goggles, we not only obtain the information we need at the moment. Advanced AR goggles (e.g., Microsoft Hololens) are essentially computers that allow us to do much more. Imagine, for example, a surgeon who, during an operation, can view a precise model of the organ being operated on live. Of course, this is seen through augmented reality goggles without needing to take their eyes off the patient’s body.
Take the example of a worker servicing a machine on a production line. In real-time, they can monitor its correct operation, thanks to data displayed before their eyes in AR goggles. In the case of machine repair, in an instant, they can look at the repaired element and see the service instructions. These are just two simple examples showing how augmented reality is already making human life easier.
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How Do AR Applications Work?
To enter the world of augmented reality, we have three options:
Augmented Reality Goggles
Augmented Reality Goggles are glasses that overlay additional elements on the image of the real world – thus expanding our reality. With advanced AR goggles, such as Magic Leap or Microsoft Hololens 2, precise navigation of elements seen in AR using our hand movements is possible.
These types of goggles precisely track our hands and fingers, allowing for very accurate transfer of their movement to the application. This makes the process of using AR applications very intuitive and simple, even for a beginner. Familiarization with basic gestures takes just a few seconds.
AR applications designed for augmented reality goggles provide great freedom of use. By putting transparent glasses on our heads, we not only maintain contact with reality, but we also decide where AR begins and ends. We can turn off the image in the goggles at any moment and use them like ordinary glasses.
Augmented reality applications for smartphones/tablets are already widely available. Some make our lives easier, while others are created for entertainment. The relatively low entry barrier (almost every smartphone or tablet is compatible with AR) means that augmented reality is accessible to everyone – just a reach away.
Of course, mobile devices have somewhat limited performance, but the mobile hardware market is still developing rapidly. Smartphone manufacturers must find new solutions to justify releasing a new model every six months. Augmented reality greatly drives this industry because, with the development of devices, software enabling the creation of increasingly advanced AR solutions is also evolving.
Augmented reality on mobile goggles has certain physical limitations. We always have to hold the device with one hand – unlike AR goggles, which do not engage our hands beyond using them for control.
Mixed Reality Goggles
Mixed reality is a concept that is often misinterpreted. Some incorrectly interpret augmented reality as mixed reality. From our perspective, real mixed reality goggles have not yet been created in the world.
Mixed reality allows for the free use of augmented reality without obscuring our vision in any way. At the same time, mixed reality goggles must enable complete coverage of the field of vision – just as is the case with virtual reality goggles.
How to Utilize Augmented Reality?
Augmented Reality in Marketing
In the context of marketing, the quality of the image in virtual reality is paramount, particularly for the reception of 360-degree films. In the immersive world of VR, image clarity and detail are crucial in creating a compelling and engaging experience for the viewer. We have a deep understanding of how to optimize resolution to achieve the best possible image quality on VR goggles from various manufacturers, ensuring that marketing content is not only visually stunning but also effectively conveys the intended message.
In marketing, utilizing high-resolution VR content can significantly enhance brand engagement and customer interaction. By immersing potential customers in a 360-degree environment, brands can create memorable experiences that are more impactful than traditional two-dimensional media. This immersive quality of VR, combined with top-notch image resolution, allows for a deeper emotional connection with the product or service being marketed, thereby influencing consumer perceptions and decisions more effectively.
We create spherical films, VR films for various platforms including: Oculus Go, Oculus Quest, Oculus Rift, Oculus Rift S, HTC Vive, Vive Pro, Valve Index, Playstation VR, Samsung Gear VR, and all smartphones with Android and iOS operating systems, Cardboard, Google Daydream, Lenovo Mixed Reality, goggles based on the Windows Mixed Reality platform, Pico, Pimax 5k, Pimax 8k, Vive Focus, etc.
Augmented Reality in Training
One of the most popular ways to use augmented reality technology is in training solutions. When creating such systems, it’s important to keep in mind that the technology should not distract from the substantive content. Augmented reality is merely a medium that aids in better assimilation of knowledge.
Of course, it is one of the most effective tools nowadays, but we must be aware that even the best tool cannot replace solid, substantive knowledge. Therefore, in creating augmented reality training – we collaborate with many specialists from various fields. They provide us with substantive support even in the most complicated issues.
An example of this is the project we are creating in collaboration with the Jagiellonian University in Krakow. It will significantly support the education process of future cardiologists and cardiothoracic surgeons.
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Industries Where Augmented Reality is Already Proving Effective
It offers new possibilities for facilitating work and saving employees’ time. Equipping the team with AR goggles can increase efficiency, minimize errors, and standardize processes. The possibilities are limitless.
Provides doctors with all necessary information in real-time, in a non-invasive manner. Appropriate AR tools for students enhance the effectiveness of educating future doctors.
The phenomenon of the Pokemon Go application has proven to the world the immense potential of mobile AR solutions. And this is just the beginning…
Augmented and Virtual Reality Support Better Knowledge Assimilation
In June 2018, a study was conducted by the University of Maryland researchers demonstrating that knowledge acquired through immersive technologies (AR/VR) is remembered more effectively than the same knowledge presented in any other way.
“Research shows that immersive technologies VR+AR can significantly improve outcomes in education and training,” says Amitabh Varshney, professor of computer science and dean of the College of Computer, Mathematical, and Natural Sciences at UMD.
Using AR/VR in the learning process improves the efficiency of information retention by an average of
10%
The Advantage of Augmented Reality Over Virtual Reality
In virtual reality, our entire field of vision is filled with a virtual image, giving us the sensation of being physically transported to another world. In contrast, augmented reality overlays additional information on the image of the real world. Augmented reality does not cut us off from the real world, making it successfully used as a medium supporting human work in many fields.
Key advantages of AR over VR:
– Augmented reality does not disconnect us from the real-world view.
– Using augmented reality can occur while performing various life activities, without the need to interrupt them.
– Augmented reality significantly facilitates our life in real-
time; the information displayed before our eyes means we have free hands and can perform various tasks unencumbered.
How Does Real Reality Compare to Augmented Reality?
A few years ago, the world was fascinated by the Google Glass project. Glasses intended to eliminate the need for smartphones, offering the ability to recognize places, people, search for services, conduct phone calls, and many other actions. In the end, the project did not take off, and Google withdrew from it. Why?
Apart from limited hardware performance, perhaps mental barriers played a role. Who among us would want to be constantly observed and listened to 24/7 through glasses worn by our relatives, friends, or colleagues? In promotional videos, Google showed that the glasses would recognize people on the street and display the most important information about them.
Despite these concerns, augmented reality still prevails over traditional reality by offering the possibility of non-invasively displaying information to us. These informations do not interfere with us. Usually, when we receive a text message, we pull out our smartphone from our pocket or bag. With augmented reality glasses, which we wear all the time, we can read the information immediately, without being distracted from the task at hand.
Augmented Reality is Not Just Goggles
The vast majority of current users of augmented reality applications use it via a smartphone. Today, for instance, it’s possible to check how and if a purchased item will fit in our interior before placing an order. More and more stores offer AR solutions that allow displaying available articles in 3D models. We can also try on clothes, shoes, or test how a new suit will look on us. The possibilities of this technology in marketing and sales are virtually unlimited.
